Here are some of the most bizarre celebrity endorsements: Kris Jenner & Poise. 2023 GOBankingRates. Building Wealth:30 Celebrities Who Went From Rags to Riches. IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH SPECIFIC REFERENCE TO BRAND COCA-COLA Page 3 In this paper, we will focus on the issues relevant for middle-market soft drink companies, dened as soft drink producers or bottlers with an annual turnover of $500 million to $2 billion USD. From sneakers like Nike and Adidas to soft drinks like 7up and Coke, these celebrities are everywhere. When a company wants to sell you something these days,it needs to do more than just show you the product. However, his likeness continued to appear in ads for the brand, as he had created a tied-in awareness of his image to the brand's - which was beneficial to both. The Coca-Cola Company: Real Magic at Christmas by DentsuMB. You can click on the 'unsubscribe' link in the email at anytime. $4.95. Imagine getting paid an estimated $6 million for your involvement in this three-word jingle . With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . Each star has an important stake in the company - which shows consumers that they truly believe in the product they hawking. Top 5 Highest-paid Athletes in the World for Twitter Posts. A viral video had been spread on the social media platforms where the football star removed Coke bottles kept in front of him from a press meet of Euro 2020 and had the audience drink water instead. According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. Listed below are examples of powerful celebrity marketing campaigns featuring some of today's most popular artists: 1. Cristiano Ronaldo rejects Coca-Cola and praises water. The bigger the celebrity following, the bigger the reach of whatever product theyre endorsing. Sales have certainly improved thanks to these investments and subsequent endorsements, so we will have to see what is in store for Aquahydrate - but if we've learned anything from celebrity investments in beverages, things are certainly looking promising for the water brand. Other celebrities might take a guaranteed fee minimum for a celebrity endorsement deal, along with stock options. Top brands: Nike, Coca-Cola, Nike, Upper Deck, McDonald's, Samsung, Microsoft . With Cosbys legal troubles, the brand may regret the longtime association as recent stories have suggested thatCosbys first meal in prison will feature the brands pudding. Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. After investing a reported $1.5 million dollars in the company in 2010, Madonnawent so far as to say that she drank Vita Cocoevery single dayon her tour. It has to create a lasting brand impression. Coke vs. Pepsi. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna. Dwayne 'The Rock' Johnson was the highest-paid celebrity on Instagram earning around $1,015,000 per post. After learning what he was drinking, he recruited friend and fellow celeb Sean "P. Diddy" Combs to invest in the company with him. Jennifer Aniston. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. That is the central message for "Open Happiness . Sports Marketing. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. George Foreman made a name for himself as a hard-hitting heavyweight boxer. The highest-paid celebrities make millions just through brand endorsements. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. A post shared by Joey Logano (@joeylogano). Michelle Wie is the youngest player ever, who at the age of 10 qualified for the USGA Amateur Championship. The answer is no, he created some "market noise.". Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. Trebek hasbeen a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. And in her recentsponsorshipwithCoca-Cola, she was named as part of a6-Packof athletes that will represent theCoca-Colacompanyahead of the rescheduled Tokyo 2020 games. Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. Proving the power of celebrity endorsement - or in this case, the celebrity " dis " - Coca-Cola saw its shares plummet on Monday when Portuguese soccer superstar Cristiano Ronaldo removed two bottles of Coke placed in front of him at a Euro 2020 press conference and urged people to drink water. Coca-Cola (@CocaCola) August 11, 2021. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. There are a few guidelines and Instead it was mocked repeatedly. Weekly, and British singer/songwriteris rich. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. June 30, 2022 by . Morgan has partnered with the brand for the majority of her career as she became thefirst female footballerto be sponsored by the company in 2011. The brand also came out with an exclusive flavor for him - "Formula 50.". Even then, Wie was no newcomer. And through these celebrities and their enormous fan followings, brands get plenty of benefits and brilliant promotion tactics. Also be sure to check out these blogs our team wrote on how to best work with celebrities! The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. Published July 14, 2021 Updated Aug. 11, 2021. Not only did the endorsement contract pad her purse, but it also represented one of the first times that an actress banked such a payday outside of the typical beauty/fashion Hollywood comfort zone, according to Adweek. As per 2011, her estimated earnings were around $157.5 million and around 60% of that comes from some very prominent brands such as Pepsi, CoverGirl, Head & Shoulders, and Quaker Oats. Let's get started! And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. To say Logano is invested in theCoca-Colacompanyis a massive understatement. Andy Garcia. Rita Ora has a reported net worth of $30 million in 2023, a . Your email address will not be published. Spanning sports across the country, and even the globe,Coca-Colahas been able to leverage this crop of superstar power to continue its dominance in brand recognition and growth. For a woman who famously seems impervious to the aging process, people were no doubt swayed to try the product. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. And they mean a lot to the brand, as all of a sudden, the brand is able to compete against Fortune 1,000 brands in terms of celebrity cache and garner fan interest -- without paying the enormous endorsement fees. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. Celebrity Partnership, By the time Pepsi came along, its rival was already selling more than a million gallons of its product per year. Some retirees are striking gold with their retirement accounts by investing in precious metals, and there are proponents like Jonathan Rose, CEO of Genesis Gold Group, who believe it can be a safe Perhaps the fact that so many country music songs are ballads about breakups is related to the fact that a lot of country music stars have run into their own Nashville, Tennessee, is known as Music City, and it's the country music capital of the United States. When the celebrity has a little bit investedin the game, you tend to see more of that celebrity with the brand versus a line by line list of check marks next to contracted deal points the celebrity is obligated to participate in to receive compensation. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. No woman in sports earns more than tennis superstar Serena Williams. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. Stacker believes in making the worlds data more accessible through Shop Pay is an innovative payment solution developed by Shopify. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. Even then, Wie was no newcomer. From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. Pepsi needed an edge over Coca-Cola, and for a shining moment in early '92, they accomplished it with the perfect storm of a celebrity endorsement through Ms. Crawford, a brand re-skin and a cultural centerpiece launchpad (the Super Bowl). Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. Talk about celeb power. Find Out: LaBeouf, Lohan and 16 Other Celebrities Warren Buffett has said he doesn't stress higher education in the hiring process, and yet he went to some of the most prestigious schools in the country. LeBron James sponsors and endorsements. Her most remarkable endorsement is with Emirates Airlines which is a Dubai-based Airline company. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '04e8d8da-9cad-4c3d-9199-516b49b6302a', {"useNewLoader":"true","region":"na1"}); In 2014, Kobe Bryant,basketball phenom and beloved Los Angeles sports staple, invested millions in a sports drink called BODYARMOR. Posting contests, promo offers, event sponsorship, partnerships, etc. In 2005, she renewed the deal. The contract, which features radio spots and TV ads, earned the superstar $26 million. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'de716248-d4c7-4597-af18-1ec2a0a667d5', {"useNewLoader":"true","region":"na1"}); The bottled water company based out of Los Angeles has a pretty impressive roster of celebrity investors. While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. . Foreman Grills was formerly known as the Salton Electric Grills, but not very famous. The partnershipstarted in 2014 and has led to a prolific cottage industry of Jennifer Garner ads andfans of her commercial work. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. ATLANTA-- (BUSINESS WIRE)-- The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019. Has the Pandemic Impacted Influence for NBA Draft Prospects? And for dazzling celebs, just plain old tap water won't do the trick. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. He raked in eight figures by placing endorsements on his shorts, caps and robe. Radio: From the mid-1920s radio became the most important method of communication for CocaCola. To that end, most Stacker stories are freely available to You've successfully subscribed to StartupTalky. "Hydration is key for me since I'm always on the go- whether it's on tour or working out. 3. Hodgman and Long have had successful acting and writing careers on their own, but the Mac commercials were so iconic (there were 66 of them in total), that the duo may be best-known for their roles in these thirty-second spots than anything else. All Right Reserved. The most fascinating lives are of Celebrities whether it's acting, music, or sports. The world's most beloved "momager" teamed up with Poise to advertise their bladder leakage pads. Chevrolet ft. Ian Somerhalder, Alec Baldwin, Nikki Reed, Norman Reedus, and Olivia Wilde. After the City of . Ronaldo's plug for water instead of Coke cost the soda giant $4 billion in market value . TV: On Thanksgiving Day 1950 American . Like most things with Bieber, the backlash was strong, andearned him a parody sketch on Saturday Night Live. Verizon staked its futureon a bespectacled man asking if people could hear him, and Sprint PCS had a mysterious man in a trench coat investigating cellular emergencies. Both were ranked in top 10 within CelebrityZ's ranking in . While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. Diet Coke vs. One of the richest athletes in the world, the LeBron James sponsors portfolio is impressive. Walter McBride/Corbis via Getty Images. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. Source. Spieth has highlighted the brand onhissocial mediaas well. restrictions, which you can review below. Not only did the singer promote the beverageas a healthy drink choice, but also an empowering business move for females - something her fans canabsolutelyget behind. Needless to say, corporations were ready to pounce when she turned pro two years later. Pepsi was overwhelmed with this outstanding result and signed another deal of $10 million for global target . She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Some commercials feature celebrities, and some depict unique characters, but NBA All-Star Kyrie Irving did both for Pepsi Max. But in 2013, he renegotiated, according to a report at the time from Reuters. After Cristiano Ronaldo scoffed at Coca-Colas at a Euro 2020 press conference on Monday, ads that show him endorsing the brand and the fried-chicken giant KFC resurfaced.. Ronaldo removed two bottles of Coke from his table and held up a bottle of water while speaking to reporters ahead of Portugal's match against Hungary. But the most intriguing thing is, a large fraction of their income comes from the brands they endorse. Following the success of 'Share A Coke' campaign which rejuvenated relationships, Coca-Cola India has taken the personalised campaign further with #SayItWithCoke. Shes the leading lady in a string of Natural Match hair color commercials. An iconic illustration that's still used today is the CocaCola Santa, first created by painter Haddon Sundblom in 1931. David Beckham signed a lifetime endorsement contract with Adidas worth 160 million in 2003. Teams of the NBA ranked by revenue 2021/22; NBA league & teams sponsorship revenue 2010-2022; This lightweight appliancecould be found in bachelor pads and dorm rooms all over America at the height of its popularity in the late 1990s and early 2000s. Spieth has held hissponsorshipdealwithCoca-Colasince 2016. 2. And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures. CNN's Clare Sebastian reports. Thishasmade her hundreds of millions of dollars in profit. Although the company is three years old, it has since jumped into the spotlight with the investment of the music phenomenon - showing just how powerful celebrities can be to a brand. Coca-Cola regularly employs advertising to uphold the image of its brand through campaigns that highlight the effectiveness, flavour, and refreshing nature of the beverage. To publish, simply grab the HTML code or text to the left and paste into The 2X Olympicmedalist has made a name for herself at the age of 20, having secured lucrativeendorsement dealswithNikeand Toyota. Jennifer Aniston signed a deal worth $5 million for this endorsement. Taylor signed a deal worth $26 million with Coca-Cola for promoting Diet Coke. In the 1960s the "Things go better with Coke" jingle became a radio hit. versa. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. CEO of pharma giant on why the company is . Her commercial success can be attributed to her wholesomeness and general likability. coca cola celebrity endorsements 2021 Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. 30 musicians with legendarily long careers, Primetime TV shows that stood the test of time, Most watched SNL skits from the last year, sometimes brands need more of a human touch, was the #2 best-selling sneaker company in America, been a spokesman for the company since 1998, Dazed and Confused and The Wedding Planner,, Brooke Shields starred an ad for Calvin Klein jeans. Related: Which Athletes Earn the Most Per Hour? According to the publication, this move upset Kanye West, who has his own deal with Adidas. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. However, his likeness continued to . Coca-Cola Script Recycled Bottles Unisex Tee . The contract, which features radio spots and TV ads, earned the superstar $26 million. Coca-Cola UGA 2022 Full Wrap Back To Back Championship Bottle. Coke vs. Pepsi. Will Ferrell, on the other hand, decided to make commercials for regional beer brand Old Milwaukeebecause he likes good, crappy beer. The series of ads aired mainly in local markets. Timberlake isnt the only star connected to Im Lovin It, as the song was also produced by the Neptunes, and features a verse from rapper Pusha T. Back in the early days of cell phones, each big brand fought for its customer base with a series of clever commercials. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports. In 2005, she renewed the deal. In a nod to professional symmetry, Patrick joined forces with GoDaddy again for the final races of her career at the Daytona 500 and Indy 500 this year.