who are the stakeholders of easyjetwho are the stakeholders of easyjet

Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. A Brutally Honest easyJet Review [Read Before You Book!] - Happy to Wander This cookie is set by GDPR Cookie Consent plugin. This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. Stakeholder theory. Staffing and recruiting 10 Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Also the condition of the world economy determines the nature of its marketing policies. 3.7.2 Managing, Premium Customer service WJEC Level 3 Applied Certificate and Diploma Criminology C.A. The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. Efficiency-driven operational model ( tutto quello che c e scritto sotto) [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. Interrelationships - The world of travel & Tourism The airline's loyalty programme is called Flight Club. Mission, Vision, Goals and Objectives of Easyjet Plc - Essay48 The authors' study argues that the social . Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. Stakeholder Ansoff's Matrix. During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. but lacking of traditional service. Interviews by Ross Falconer. [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. Airline Figure 1: EasyJet stakeholder map. This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" grand wailea pool menu; under armour ignite slides waterproof. Introduction In other words, your project's stakeholders are the . Branding 11 Trade union [25 marks] [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. British Airways Project management, Steps in Identifying Stakeholders [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. 3.7 People 11 In 2006, the airline did not always refund tickets in a timely fashion. Stakeholder 's total fleet comprises entirely Airbus aircraft. As the employees watch the owners behaviour all the time. Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. Project Stakeholders - Who Are They & Why Are They Important? - Teamwork Answer (1 of 4): A number of these stakeholders can be Identified. 64 EasyJet Topic Ideas to Write about & Essay Samples | IvyPanda EASYJET PLC : Shareholders Board Members Managers and Company Profile The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. EasyJet focus its value proposition to business travelers around time savings. EasyJet - Wikipedia Background 3 2. Stakeholder Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. Avianca, the characteristics of this category of product. How does EasyJet create value for the customer? Best EasyJet Topic Ideas & Essay Examples. By September 2000 85% of total, Premium [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. who are the stakeholders of easyjet - vmconsultoresrh.com Easyjet Case Study. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. Finally we apply these experiences to our job in the future. Southwest Airlines By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium But its time that we took responsibility for the effect flying has on the environment. Simple & Easy EasyJet Titles. THREATS Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. Strategic management 3.6 Physical evidence 11 Stelios Haji-Ioannou : The Founder of EasyJet - Your Tech Story Easyjet Plc. European Countries Collaboration and good relationship making EU politically stable. Johan Lundgren. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. Total revenue ( million) 2,362.8 1,797.2 31.5%. [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). Flexi Fare[119] is a type of ticket that is usually more expensive than the regular fare and comparable to a business ticket with other airlines. Case Study easyJets $500 Million Gamble The owner of the business can be role models for the employees. Airline London Southend Owners Explore Airport Sale - Airways Good Essays. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. What we do - easyJet plc Low-cost carrier Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: You'll get a detailed solution from a subject matter expert that helps you learn core concepts. In addition there are different levels of stakeholders: primary and secondary. References 16 The level of stakeholders depends on the political economic and social environment. Table of Content Solved Question 1 Identify the key stakeholders of EasyJet - Chegg [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. Low-cost carrier Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. For example, a stakeholder can be the owner or even the shareholder. [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. This method is incorporated into a strategy map that will form the basis for the development of a . EasyJet | Company Overview & News - Forbes Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Collect and evaluate economic factors which might influence EasyJet general business environment. The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. EasyJet Company: Strategic Capabilities | Free Essay Example Telephone I/ Easy Jet : General Overview Geneva was EasyJet's first new base outside the United Kingdom. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. 3.2 Product and services 6 Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. 1. Most EasyJet Topics to Write about. Table of Contents. 4.1.1. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Global Politics A. Heywood. Analysis of financial and business performance of Easyjet PLC The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. EasyJet Company's Strategic Analysis and Marketing Essay EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. Business ethics Airline 1 Brief history of Easyjet 3 Political and Legal impacts 5 Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. Popular books for Law and Public Services . A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. Low-cost carrier Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 A stakeholder is someone who holds and interest in the company. Low-cost carrier EasyJet has increased the amount of modern aircraft to During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. Easyjet. 10. Provide an explanation for each stakeholder position and identify the potential strategic implications. Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. This website uses cookies to improve your experience while you navigate through the website. Originally . BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. "Stakeholders of easyjet" Essays and Research Papers. It was estimated the airline could save 12% annually, equating to a 14 million reductions in fuel costs. Marketing 3.1.3 Discounts 4 3. [62] However, there has been few announcements on the project since then. Motivational and inspirational [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). Modern aircraft fleet with unparalleled network. Practical Legal Skills R. Hyams, S. Campbell. Busboy, Stakeholder analysis As a result the low-cost airlines (LCA) are flourished. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? Strategic management [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. Some 2,208 customers had their . Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. [93] Citing diminishing demand on the route, EasyJet ceased all flights to Moscow in March 2016. EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. There are political factors like liberalization, Premium Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. ABSTRACT i Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. It is more suitable for students and ordinary income people. EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. This principle became a cornerstone of EasyJet's operations. London Gatwick Airport KLM Strong operational efficiency leading to a low-cost model. Employment The first aircraft, an Airbus A320, was re-registered as OE-IVA. About easyJet. See Answer. These were flown on two routes: Luton to Glasgow and Edinburgh. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. EasyJet Strategy in Change Management | Business Paper Example "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . Airline Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. A business is found to be polluting a local river. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) EasyJet company 1 EasyJet was strategically located, Premium What are airline stakeholders? - Quora Development and justification of an Easy Jet strategy map. Airlines join forces, urge courts to safeguard the future of Schiphol The marketing decisions of the industry are to an extent based on political decisions. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. Low-cost carrier Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. Being competitive means the ability to withstand the market demand, ability . Return on capital, Premium Government grants permission to purchase new Aircrafts. EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. Airline easyJet. It is corporates, Premium EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. Carbon dioxide, organization. Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary. EasyJet's biggest shareholder, the . In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Stakeholder analysis, Stakeholder Relationships [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. Introduction US Airways. TABLE CONTENT ii The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. The second "downstream" batch consists of both those who . To produce a set of recommendations in a written document about how McDonalds PLC can reduce its carbon footprint through the management of key stakeholder relationships. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). Primary or secondary. [55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Stakeholder analysis Emissions trading 2008 2007 Change. Table of Contents Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. Easyjet SWOT Analysis | Easyjet & Ryanair Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. It has 29 bases across Europe, the largest being Gatwick. II/ Comparison, Premium The airline operates on a low cost budget, flying more than 15 million people a year and offers services for leisure and business passengers and it flies to 100 top European routes . [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. OPPORTUNITIES [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. Airline, Impacts of Tourism EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. 1st Business: Nike They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. It is very difficult to classify easyJet's social responsibility activities. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. easyJet holidays was . easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. Management [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? Stakeholders of easyjet Free Essays | Studymode It urged travellers to cut out the travel agent. Since its launch the site had taken more than 800000 bookings by March 2000. 3.3 Promotion 7 All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM.
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